Sunday, 6 May 2012

Podcast: Kevin Cross and Joshua Kemble

We have been encouraged to listen to some Podcasts by The Big Illustration Party, this is to help us see and understand what goes on in the illustration business and other design areas and how to get commissions and approach art directors. The podcast was a conversation between two designers/illustrators named Kevin Cross and Joshua Kemble; they talked about how to contact art directors and potential employees without being pushy or annoying.

They talked a fair bit about having to ring Art directors, which for some people, including myself, get very nervous doing. I don't like talking on the phone, not even to my own boyfriend really, I feel more comfortable being face to face with someone, so this is something I would get really nervous and stressed about, but the main key is to just be professional, once you get started you will be fine, I tend to be nervous meeting people, but after introducing myself and having general chit chat I tend to feel more calm and confident. 
They mentioned how to not sound like a door to door salesman, don't be too pushy about your work or a job, this might make you sound too cocky and unapproachable, therefore people might not want to work with you, you also might come across as annoying.

When emailing an art director/agency, make sure your emails are professional, and everything’s spelt right! give a few days before replying, but in the end, if they never reply, don't keep harassing them, this might come across as annoying or "spam" and you don't want people to end up blocking you as this then doesn't help you If you want to contact them again in the future.

One other thing that I found quite interesting from the convo between the lads was to do with holiday cards, and around the holidays if you produce cards or e-cards, that it's nice to send them to art directors you have worked with or want to with, this might draw their attention to you or remind them of your work and make them want to contact you. But if you do this the cards have to be amazing, and different, not too obvious. The reason I liked this part of the convo, was because over Christmas when I had some spare time I ended up producing a charismas card and it was so obvious and looking back at it, it was rubbish. If I was an art director and someone send me that I wouldn't have thought twice about looking at it again. I just thought it was quite an interesting way to approach art directors etc.

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